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Survey
Finds Women Enjoy Home Maintenance
According
to the results of a nationwide survey released in July, single and
married women homeowners alike are actively involved with home maintenance,
know a lot about it, and want to know more, particularly about engaging
reliable home care professionals. The survey of 603 women homeowners
was commissioned by Sears, Roebuck and Company.
The Sears survey
- titled "Her Home: How Women Homeowners View Home
Maintenance" - is a follow-up to a study, which found
that 85% of women have been, are currently, or expect to be solely
responsible for maintaining a home.
Women's
interest in home maintenance is not surprising given national trends
in home ownership, which show more women are entering the home-buying
market than ever before. In fact, Fannie Mae estimates that by 2010,
women-headed households will total nearly 31 million - close to
28% of all households in the country.
"From the
record numbers of single women buying a first home to divorcees
or widows, more and more women are finding themselves responsible
for a home," said Georgeann Georges, vice president of Sears'
Home Services unit. "The fact is that the vast majority of
women are likely to spend years at either end of their adult life
as sole caretakers for a home. Given that a woman's home is frequently
her most valuable financial asset, women need to arm themselves
with the knowledge and tools to keep their homes in good repair."
It is an increasingly
important issue for women, particularly with an aging population.
Forty-nine percent of the women homeowners 50 and over who were
surveyed said they are concerned that they won't be able to keep
their homes up in years to come. On average, the women surveyed
have owned their current homes for 17 years and have been homeowners
for almost 25 years.
Overall, findings
from the survey indicate that women clearly enjoy home maintenance:
- 83% of women
said working with tools makes them feel independent.
- Three out
of five would rather receive an hour of advice from Bob Vila than
Dr. Phil.
- 69% of women
homeowners consider themselves at least somewhat handy.
- Proficiency
in home repair admired twice as much as fashion sense in other
women.
Yet, the survey
pointed to some issues for women and found a number of areas where
women need to learn more or where they are looking for advice and
resources. Specifically:
- Women's knowledge,
confidence and abilities in home repair lag men's.
- In 44% of
married or cohabiting households, the husband/partner is solely
responsible for home maintenance.
- While women
rely on home care professionals for maintenance, many believe
they're being overcharged.
- Women believe
good home repair professionals are harder to find than a doctor
or financial advisor.
Encouragingly,
most of the women homeowners surveyed said it is important for them
to learn more about home maintenance and repair. One of the factors
driving women's interest in keeping their homes up is the fact that
their home is the primary asset for many women homeowners. Forty-one
percent of women said the equity in their home is worth more than
all their other financial assets combined and another 30% weren't
sure which is worth more, underscoring the importance of keeping
a home well maintained.
For additional
survey results, visit www.searsmedia.com/mediatools/specialreports/women/key_findings.pdf
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