Reviews NEW MARKETING BOOK PUBLISHED FOR REAL ESTATE RAINMAKERS WASHINGTON, DC - A new book, REAL ESTATE RAINMAKER, written by Dan Gooder Richard, a 20-year veteran in real estate marketing and lead management, arrived on bookstore shelves in October 2000 from John Wiley & Sons, Inc. Where many real estate books focus only on sales techniques, Richard introduces his trademarked RAINMAKER LEAD SYSTEM™, which details the entire process of real estate marketing. Richard's real-world strategies help real estate professionals build a profitable and dynamic practice not only by generating more leads but also by developing a complete marketing system. In the book's pages, Richard reveals inside secrets practiced by mega-producers, and how to avoid the roller coaster of market fluctuations. "I've included quick checklists and worksheets to make the experience interactive for the reader," Richard says. "Every real estate sales person can begin using the RAINMAKER LEAD SYSTEM techniques immediately to make it rain results." REAL ESTATE RAINMAKER has 17 chapters, plus an exhaustive 23-page Resource Guide of marketing tools with product descriptions and supplier contact information useful to every real estate professional. The first section of the book explains the author's RAINMAKER LEAD SYSTEM and shows practitioners how to create customers with lead generation, capture customers with prospect follow-up and keep customers for life with long-term contact. Another six-chapter section guides readers step by step through several exercises to write a targeted marketing plan in six easy mornings. The marketing planner includes chapters on benchmarks, objectives, customers, strategies, budget and four revealing case studies. By the time readers finish the exercises, they will have a complete personal marketing campaign for their real estate practice. Richard devotes the last section to inside strategies on building a Trophy Database as the foundation for a practice with sellable value. The last chapter, "Exit Strategies to Cash In or Cash Out," outlines how to sell a real estate practice, mistakes to avoid and what price rainmakers should expect buyers to pay. For anyone who has ever considered retiring but wants to be paid to walk away this chapter alone is worth the price of REAL ESTATE RAINMAKER. A consultant and national speaker, Richard is founder and president of GOODER GROUP®, a publisher of marketing materials for real estate and mortgage professionals since 1983 in Fairfax, Virginia. REAL ESTATE RAINMAKER, by Dan Gooder Richard, is published by John Wiley & Sons, Inc. ISBN 0-471-34554-7.

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